The Kamloops tourism market continues to soar.
According to figures released by Tourism Kamloops hotel accommodation revenues skyrocketed 18% in the first quarter of this year compared to the same time period in 2017.
CEO Beverley Desantis also says booked hotel room nights also jumped on average 18% from last year
“I think the whole world is looking for safe places to be. Absolutely that plays into it. I mean you have to be safe, affordable, accessible, and enjoyable and so Kamloops has all of those.”
DeSantis stresses the significant shift to a digital-first marketing approach, complimented by a targeted outreach program direct to consumers, is paying off.