Its a new marketing tool for Kamloops.
The Executive Director of the B.C Wildlife Park Glen Grant says it will be launched tomorrow through Beijing Airlines.
Grant says this marketing strategy, thanks to the efforts of Tourism Kamloops, will be officially launched tomorrow in Vancouver, for passengers inbound from China.
“This trial run will be for around 10,000 passengers. They’ll hand out coupons for activities to do within the Interior, specifically in Kamloops. And they’ll also get a 15 second in flight video on the screen, as to what they can expect when they get to the park to see Clover.”
Clover is the white Kermode bear that’s been at the park for close to five years.
(Photo credit: B.C Wildlife Park)